Month: July 2019

Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the Optimization Ideas tab. How is this possible?

QUESTION Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the […]

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

QUESTION If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level? Ad group’s currency Billing currency Advertiser’s currency Engine’s currency The correct answer is: Engine’s currency Explanation: Engine account-level reports are in the engine account’s currency. You set this currency […]

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

QUESTION What needs to happen before you import your custom audiences into Bing Ads for search remarketing? You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management provider must connect to the Bing Ads custom audience feature. You must adjust the Default […]

Which is a benefit of advertising online?

QUESTION Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website The correct answer is: Reach people who are likely interested in what you’re advertising Explanation: When […]

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

QUESTION Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three) Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight sales Google Ads Conversions The correct answer is: Floodlight sales

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