Month: October 2019

What is a reason to update assets if your ownership rights change in some territories?

QUESTION What is a reason to update assets if your ownership rights change in some territories? Establish new rights holder access to previously expired claims from the previous content owner Enable multiple parties to share ownership of a web asset in the same territory Ensure your asset ID changes with your ownership Reduce asset ownership […]

What is the best way to learn how many clicks Bing Ads has identified as low quality?

QUESTION What is the best way to learn how many clicks Bing Ads has identified as low quality? Use commercial web-tracking software to monitor site traffic. Use performance reports to identify sources of low-quality activities. Set up a monthly budget that allows for trends and fluctuations. Contact Bing Ads Support periodically. or Use commercial web-tracking […]

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

QUESTION Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process? Acquisition reports Goals reports Ecommerce reports Multi-Channel Funnel reports The correct answer is: Multi-Channel Funnel reports Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) […]

Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

QUESTION Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond? “Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.” “Nice! Send […]

Targeting by topic is a good strategy if your client wants to:

QUESTION Targeting by topic is a good strategy if your client wants to: actively manage his budget because he has strict cost-peracquisition goals drive sales on his website control where his ads appear on the Display Network reach a specific audience The correct answer is: control where his ads appear on the Display Network Explanations: […]

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

QUESTION Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches? “prescription” and “glasses” “drinking” and “glasses” “wine” and “drinking” “glasses” and “wine” The […]

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