Google Ads Display Advertising

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

QUESTION

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

Add negative keywords like “programming” or “Javascript”

Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites

Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee

Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

or

Add “Java Beans” as a negative keyword

Add “Coffee Beans” as a topic

Make it obvious in the ad copy that “java” refers to coffee, not javaScript

Exclude “Programming” as a topic

The correct answer is:

Add “Java Beans” as a negative keyword

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?
Explanation:

A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

Read more here: https://support.google.com/adwords/answer/105671?hl=en

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