Which bidding strategy should use you if you want to increase revenue from your ad spend?

0.0 00 QUESTION Which bidding strategy should use you if you want to increase revenue from your ad spend? Maximize clicks Enhanced cost-per-click (ECPC) Target cost-per-action (CPA) Target return on ads spend (ROAS) The correct answer is: Target return on ads spend (ROAS) Explanation: Target …

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

0.0 00 QUESTION Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable? Position Preference IP Exclusion Tool Conversion Tracking Keyword diagnosis The old name of this question is: Which feature could help advertisers determine if the …

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

0.0 00 QUESTION What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Drive action Drive loyalty Build awareness Influence consideration The correct answer is: Build awareness Explanation: There are three …

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

0.0 00 QUESTION Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Focus on conversions Focus on clicks Focus on engagement Focus on impressions …

Which bidding type is only available for ads on the Display Network?

0.0 00 QUESTION Which bidding type is only available for ads on the Display Network? Viewable cost-per-thousand impressions (vCPM) Target cost-per-acquisition (CPA) Cost-per-view (CPV) Maximize clicks The correct answer is: Viewable cost-per-thousand impressions (vCPM) Explanation: With vCPM bidding, you bid for your ad based on …

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

0.0 00 QUESTION Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that? Search Network Search Network with Display opt-in Display …

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

0.0 00 QUESTION An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? A) Bid Optimizer …

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

0.0 00 QUESTION Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Cost-per-view (CPV) Cost-per-acquisition (CPA/CO) Viewable cost-per-thousand impressions (vCPM) Cost-per-click (CPC) The correct answer is: Viewable cost-per-thousand impressions (vCPM) Explanations: With viewable CPM (vCPM) bids, …