Google Ads Display Advertising

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

QUESTION When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to: improve the Quality Score of the ad on all Google properties identify the traffic to your website that was generated by AdWords ads increase overall impressions for the ad set expectations for customers who are […]

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

QUESTION An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure? Create new display ads that will work well with the ad sizes that aren’t working properly […]

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

QUESTION An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools? Ad gallery lets advertisers include as much text as the advertiser thinks is needed Ads built with Ad gallery tend to have lower cost-per-click […]

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

QUESTION An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review: the clickthrough rate (CTR) for each placement the Conversions column of the Placements tab reporting table the average cost-per-conversion of the campaign the Site Search […]

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

QUESTION Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the: Internet Protocol (IP) addresses of users who have seen their ad countries of residence of people who’ve seen their ad site on which people have seen their ad frequency at which an ad […]

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

QUESTION What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites? The app package name (Android) and/or app ID (iOS) of the promoted app The selection of at least two mobile targeting options Prior placement of an ad for the app on the Search Network […]

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

QUESTION For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page click-through rate (CTR) of the ad and relevance of the ad text and keywords […]

The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:

QUESTION The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are: A) both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction B) both cost-per-thousand impressions (CPM) ads entering the auction C) only cost-per-click (CPC) ads entering the auction D) […]

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