Which bidding option is best suited for an advertiser focused on branding goals?

0.0 00 QUESTION Which bidding option is best suited for an advertiser focused on branding goals? Cost-per-click (CPC) Viewable cost-per-thousand impressions (vCPM) Cost per acquisition (CPA) Effective cost-per-thousand impressions (eCPM) The correct answer is: Viewable cost-per-thousand impressions (vCPM) Explanation: If you’re interested in maximizing ad …

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

0.0 00 QUESTION Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network? It ensures maximum coverage because some publishers don’t accept all ad formats Text ads don’t perform as well …

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

0.0 00 QUESTION Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network? Placement Affinity audiences Remarketing Topic The correct answer is: Remarketing Explanation: Remarketing helps …

View–through conversions are available only to:

0.0 00 QUESTION View–through conversions are available only to: advertisers that have implemented Conversion Optimizer advertisers that have implemented Conversion Tracking advertisers that are using AdWords for Video advertisers that have opted into the Search Network The correct answer is: advertisers that have implemented Conversion …

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

0.0 00 QUESTION Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She …

For an advertiser focused on branding, what are the key success metrics?

0.0 00 QUESTION For an advertiser focused on branding, what are the key success metrics? Reach and frequency Clicks and Impressions Cost-per-conversions Conversion Rate The correct answer is: Reach and frequency Explanations: By analyzing reach and frequency data, you can estimate how many people saw …

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

0.0 00 QUESTION Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Lightbox ads TrueView ads Universal app campaigns Display ads with location extensions The correct answer is: Universal app …

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

0.0 00 QUESTION Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Contextual product targeting The “Green Living Enthusiasts” affinity audience Demographic targeting …