Google Ads Fundamentals

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

QUESTION Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Bundle similar keywords together in one ad group based on common themes. Use general keywords to reach a specific audience. […]

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

QUESTION In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2). Whether or not the ad actually shows The ad’s position on the page How quickly your landing page will load once a user clicks on the ad The design of the ad, including font […]

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

QUESTION You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: use text ads that encourage people to visit her website reach people who are searching for her products reach people who are interested in similar products use text ads that encourage people to […]

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

QUESTION Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) The correct answer is: Cost-per-acquisition (CPA) Explanation: Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to […]

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

QUESTION A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment […]

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