An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

0.0 00 QUESTION An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? US$0.30 US$0.03 …

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

0.0 00 QUESTION You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword Simulator The correct answer is: Target CPA Simulator Explanation: The Target CPA …

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”?

0.0 00 QUESTION A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”? The “Contact us” page The page on which people can sign up for coupons …

Which of these statements is true?

0.0 00 QUESTION Which of these statements is true? Location extensions appear when someone who’s physically near the business searches on relevant terms Location targeting determines which business address appears in an extension Location targeting enables location extensions Location extensions appear when an advertiser targets …

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

0.0 00 QUESTION With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced? The same as when …

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

0.0 00 QUESTION After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience? Ensure that the pop-ups relate to the search Remove all but one of the pop-ups …

Each of these are benefits you’d expect from Shopping ads except:

0.0 00 QUESTION Each of these are benefits you’d expect from Shopping ads except: free listings better-qualified leads ease of targeting without needing keywords more traffic and leads The correct answer is: free listings Explanations: Main benefits of shopping ads are More traffic, Better qualified …

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

0.0 00 QUESTION If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: highest Ad Rank lowest maximum CPC bid highest cost-per-acquisition (CPA) bid highest maximum cost-per-click (max. CPC) bid The correct answer …

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

0.0 00 QUESTION To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on: launching a cross-device campaign running ads only on mobile devices addressing consumers’ needs carrying over the theme of her traditional ad campaign to her …

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

0.0 00 QUESTION Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track? …