You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

0.0 00 QUESTION You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: estimate revenue based on the value of an AdWords customer, factor out gross margins, …

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

0.0 00 QUESTION You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? …

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

0.0 00 QUESTION You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show? Raise the target cost-per-acquisition (CPA) bid Improve …

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

0.0 00 QUESTION An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for …

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

0.0 00 QUESTION Your client sells gardening supplies online. You suggest she use sitelinks because they can: bring people to her site from blogs about gardening be used with Shopping campaigns take people to subpages on her site about gloves, tools, and fertilizer take people …

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

0.0 00 QUESTION An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? underwater lens camera camera for use under water underwater camera case underwater digital camera The correct answer is: underwater …

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

0.0 00 QUESTION Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It’s obvious on the landing page that she’s selling greeting cards Some of her keywords are on the landing page The landing …

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

0.0 00 QUESTION An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking code snippet was …