True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

0.0 00 QUESTION True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign. False True The correct answer is: False Explanation: Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, …

What is Google’s programmatic buying platform?

0.0 00 QUESTION What is Google’s programmatic buying platform? AdWords Google Analytics DoubleClick Bid Manager YouTube The correct answer is: DoubleClick Bid Manager Explanation: DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick …

What can you use to connect with people based on their purchase intent?

0.0 00 QUESTION What can you use to connect with people based on their purchase intent? Similar audiences Google’s in-market audiences Custom affinity audiences Customer Match The correct answer is: Google’s in-market audiences Explanation: These audiences are designed for advertisers focused on getting conversions from …

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

0.0 00 QUESTION You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? YouTube AdWords Through a third-party provider Through a Google representative The correct answer is: Through a Google representative Explanation: Reserve media: …

TrueView video ads can be especially effective for driving what goals?

0.0 00 QUESTION TrueView video ads can be especially effective for driving what goals? Awareness and consideration Action and awareness Consideration and action Only awareness The correct answer is: Consideration and action Explanation: TrueView video ads can be especially effective for driving for consideration and …

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

0.0 00 QUESTION ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. A) Topic B) Interest C) Contextual D) Placement The correct answer is: D) Placement Explanation: Placements allows targeting unique channels, videos, apps, websites, or …