Google Analytics Individual Qualification

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

QUESTION Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: exclude Peru or Bolivia Filter 1: include Brazil or Argentina Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil The correct answer is: Filter 1: include […]

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

QUESTION Which of the following criteria could NOT be used for a Dynamic Remarketing audience? Users who viewed your homepage Users who viewed a search result page on your website Users who viewed product detail pages Users who returned an item they purchased The correct answer is: Users who returned an item they purchased Explanation: […]

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

QUESTION To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use? Data Import The Networking Protocol Browser cookies The Measurement Protocol The correct answer is: The Measurement Protocol Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you […]

Google Analytics filters are applied in the order in which they are set in your view.

QUESTION Google Analytics filters are applied in the order in which they are set in your view. TRUE FALSE The correct answer is: TRUE Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter […]

Where in the HTML of your webpage should you place your Analytics tracking code?

QUESTION Where in the HTML of your webpage should you place your Analytics tracking code? Just after the opening <body> tag of your website Just before the closing </body> tag of your website Just before the closing </head> tag of your website Just after the opening <head> tag of your website The correct answer is: […]

What type of data does Google Analytics prohibit you from collecting?

QUESTION What type of data does Google Analytics prohibit you from collecting? Product SKU(s) Purchase amount Personally identifable information Billing city The correct answer is: Personally identifable information Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any […]

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

QUESTION In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TRUE FALSE The correct answer is: FALSE Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and […]

Which report helps you understand which kinds of mobile devices were used to visit your website?

QUESTION Which report helps you understand which kinds of mobile devices were used to visit your website? Technology > Network report All Traffic > Source/Medium report Mobile > Devices report Site Content > Landing Page report The correct answer is: Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can find […]

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