Google Digital Garage

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

QUESTION When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… A Outrank lots of larger, more established companies B Find more opportunities C See more traffic than short tail keywords D Perform better on social media […]

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

QUESTION When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? A Choosing what images to put on your website B Reserving all the social profiles that you will be using for the business C […]

What is the most important thing to consider when optimising a search engine marketing campaign?

QUESTION What is the most important thing to consider when optimising a search engine marketing campaign? A Increasing the bid for the keywords you are targeting B Increasing the relevance of the keywords, ads, and landing page C Adding lots of keywords to the campaign to get more traffic D Continually changing the ad copy […]

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

QUESTION When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A To see personal data about the person who bought from you B To understand what is working and what is not C To increase your budget to get more traffic D To […]

Search engines see the content on a website as written code, how can you help search engines identify the images on your website?

QUESTION Search engines see the content on a website as written code, how can you help search engines identify the images on your website? A Place them well within your text B Make them eye-catching C Put branding on them D Give them descriptive names The correct answer is: D Give them descriptive names Explanation: […]

When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

QUESTION When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework? A The consideration phase, when customers start to research potential products to buy B The finance stage, when customers think about their budgets C The action stage, the moment when customers […]

Which are the first steps you should consider when constructing an online business strategy?

QUESTION Which are the first steps you should consider when constructing an online business strategy? A Understand the target audience B Change your mission statement to match the goals C Create goals and identify a USP D Define and segment your audiences The correct answer is: C Create goals and identify a USP Explanation: We […]

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

QUESTION You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? A Shopping bags B Blog content C YouTube D Social media The correct answer is: D Social media Explanation: We will update later. […]

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