Hootsuite Social Marketing

If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

QUESTION If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond? A) confidently – it’s best to take your best guess at an answer, and convey it with confidence B) dismissively – if you don’t know the answer to a question, it’s […]

When it comes to building community, which of the following is not a form of engagement?

QUESTION When it comes to building community, which of the following is not a form of engagement? discussions around shared content geo-targeted posts and tweets customer support queries responding to positive and negative sentiment The correct answer is: geo-targeted posts and tweets Explanation: We will update later. sincerely thank

A competitive analysis should be performed:

QUESTION A competitive analysis should be performed: A) only by third party B2B consulting firms with appropriately licensed staff B) during a social media audit and at regular intervals C) in partnership with competing businesses so a complete picture of the competitive landscape can be generated D) using qualitative data only The correct answer is: […]

Identifying and defining _______________for the calendar year is essential when planning your social media activity.

QUESTION Identifying and defining _______________for the calendar year is essential when planning your social media activity. brand voice key dates and timelines social media policy measurement activities all of the above The correct answer is: key dates and timelines Explanation: We will update later. sincerely thank

Which of the following statements describes a best practice regarding your Facebook page profile picture?

QUESTION Which of the following statements describes a best practice regarding your Facebook page profile picture? Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns The correct answer is: Keep […]

The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

QUESTION The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer. A) negative SEO benefits B) integration with print and TV campaigns C) finely tuned targeting capabilities D) collaborative relationships The correct answer is: C) finely tuned targeting capabilities Explanation: […]

Which of the following is a best practice for buying social advertisements?

QUESTION Which of the following is a best practice for buying social advertisements? A) keep your target audience as broad as possible B) rotating images and developing ad copy variants to help you test what works best C) avoid ad copy variants as this can confuse the target audience and make ROI measurement more difficult […]

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