Hootsuite Social Marketing

QUESTION If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond? A) confidently – it’s best to take your best guess at an answer, and convey it with confidence B) dismissively – if you don’t know the answer to a question, it’s […]

QUESTION When it comes to building community, which of the following is not a form of engagement? discussions around shared content geo-targeted posts and tweets customer support queries responding to positive and negative sentiment The correct answer is: geo-targeted posts and tweets Explanation: We will update later. sincerely thank

QUESTION A competitive analysis should be performed: A) only by third party B2B consulting firms with appropriately licensed staff B) during a social media audit and at regular intervals C) in partnership with competing businesses so a complete picture of the competitive landscape can be generated D) using qualitative data only The correct answer is: […]

QUESTION Identifying and defining _______________for the calendar year is essential when planning your social media activity. brand voice key dates and timelines social media policy measurement activities all of the above The correct answer is: key dates and timelines Explanation: We will update later. sincerely thank

QUESTION A social media audit would typically not include: A) an itemized list of current social media networks and their activity rates B) follower counts per social network C) information about what your competitors are doing D) KPIs, goals and objectives for the coming year The correct answer is: D) KPIs, goals and objectives for […]

QUESTION Instagram allows you to include clickable links in the following area(s): A) Website Field and Bio Field B) Custom Location Field and Website Field C) Website Field D) Website Field, Captions, Comments, and Username Field The correct answer is: C) Website Field Explanation: We will update later. sincerely thank

QUESTION Which of the following statements describes a best practice regarding your Facebook page profile picture? Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns The correct answer is: Keep […]

QUESTION Facebook bidding types include: A) Cost per Click, Cost per Impression and Cost per Engagement B) Cost per Impression, Cost per Click and Optimized Cost per Impression C) Cost per Like, Cost per Comment, and Optimized Cost per Impression D) Cost per Video View, Cost per Share and Cost per Click The correct answer […]

QUESTION The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer. A) negative SEO benefits B) integration with print and TV campaigns C) finely tuned targeting capabilities D) collaborative relationships The correct answer is: C) finely tuned targeting capabilities Explanation: […]

QUESTION Which of the following is a best practice for buying social advertisements? A) keep your target audience as broad as possible B) rotating images and developing ad copy variants to help you test what works best C) avoid ad copy variants as this can confuse the target audience and make ROI measurement more difficult […]