HubSpot Agency Partner

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

QUESTION All of the following are true statements about defining your agency’s positioning strategy, EXCEPT: Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace. A positioning strategy is best created by one person, typically the CEO, so that there is one consistent voice and decision […]

You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:

QUESTION You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT: A)  Create a new content offer, “The Ultimate Guide to Creating Videos for Your eCommerce Business” B)  Create a new case study […]

You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing?

QUESTION You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing? The What The Who The How The Why The correct answer is: Explanation: We will update later. sincerely thank

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

QUESTION You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your […]

Which would be the best positioning statement for Emma’s agency?

QUESTION Which would be the best positioning statement for Emma’s agency? “We are a full-service marketing agency specializing in helping healthcare companies drive more traffic, leads, and customers by using inbound marketing.” “We are an inbound marketing agency that specializes in providing growth-driven design for healthcare companies because we believe that your website is key […]

What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client?

QUESTION What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client? The client has a large pre-existing contact database that requires segmentation to close sales The client has a CRM with automated email sends The client’s prior SEO was led by well-researched buyer personas The client has prior success in on-page […]

To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?

QUESTION To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service? “We could offer a client a retainer that earns us […]

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