0.0 00 QUESTION The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best …
0.0 00 QUESTION How do personalization tokens differ from smart text created in HubSpot? A) Personalization tokens don’t require segmentation to use them. B) Personalization tokens are not indexed by search engines. C) Personalization tokens are indexed by search engines. D) Personalization tokens don’t connect …
0.0 00 QUESTION What do you learn from a content audit? A) How each piece of content is mapped to the buyer’s journey. B) How many inbound links you’re getting to each piece of content. C) How many customers each piece of content is generating. …
0.0 00 QUESTION At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page? A) Marketing Qualified Lead B) Sales Qualified Lead C) Consideration D) Subscriber E) Decision The correct answer is: Explanation: …
0.0 00 QUESTION How can you ensure that the content on your website will be helpful for your users? A) It is optimized for search engines. B) It can be shared easily on social media. C) It contains keywords. D) It is engaging. E) It …
0.0 00 QUESTION True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank
0.0 00 QUESTION Contextual marketing is used in which stage of the Inbound Methodology? A) Attract B) Convert C) Close D) Delight E) All of the stages The correct answer is: Explanation: We will update later. sincerely thank
0.0 00 QUESTION Which lifecycle stage should the default website content be geared towards? A) Visitor B) Marketing Qualified Lead C) Customer D) Lead E) Sales Qualified Lead The correct answer is: Explanation: We will update later. sincerely thank
0.0 00 QUESTION Which of the following is NOT a way that contextual marketing can help to increase conversion rates? A) It delivers offers that are relevant to the user’s needs. B) It delivers offers that align with the correct stage of the user’s buyer’s …
0.0 00 QUESTION How can you avoid confusing or frightening your users when creating contextual marketing? A) Make your content as friendly as possible. B) Don’t surprise your users with personalization tokens where they don’t expect them. C) Don’t worry about it – over …