After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT:

0.0 00 QUESTION After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT: A) The call-to-action B) The preview text C) The subject line D) The from name The …

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?

0.0 00 QUESTION If explicit data is information that is intentionally shared between a contact and a company, what is implicit data? Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user behavior The correct …

Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

0.0 00 QUESTION Which of the following is an example of a fundamental (s) of writing effective email copy Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. The correct answer is: Write for scalability. Explanation: We will update later. …

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

0.0 00 QUESTION Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, …

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

0.0 00 QUESTION There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? Understanding implicit and explicit data Sending at the right time Having buyer …

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False

0.0 00 QUESTION True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email. True False The correct answer is: False Explanation: We will update …

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

0.0 00 QUESTION Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________. timely, efficient, and targeted approach to connecting with your …

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

0.0 00 QUESTION When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? SMART goals Segmentation Engagement Open and click rates The correct answer is: Open and click rates Explanation: We …