Measurement Smart

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

QUESTION Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members? Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: […]

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

QUESTION RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle. True False The correct answer is: True Explanation: We will update later. sincerely thank

What is the difference between a “Success Action” and a “Proxy Action”?

QUESTION What is the difference between a “Success Action” and a “Proxy Action”? The Success Action is the primary goal for your business and the Proxy Action is the secondary that helps advance a user toward the third goals The Success Action is the most valuable in-app action for your business and the Proxy Action is highly […]

Why should an advertiser consider automated bidding? Select all that apply.

QUESTION Why should an advertiser consider automated bidding? Select all that apply. Select All Correct Responses The search auction is dynamic and finding the right bid is challenging Many signals influence user behavior and intent Keyword bids directly impact performance For a set context, user likelihood to convert is fairly similar The correct answer is: […]

What are the three main factors that determine ad quality?

QUESTION What are the three main factors that determine ad quality? Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Expected clickthrough rate, landing page experience, and ad relevance Max CPC bid, landing page experience, and ad relevance The correct answer is: Expected clickthrough rate, landing […]

Match each of the following statements to its corresponding DSA benefit.

QUESTION Match each of the following statements to its corresponding DSA benefit. Reach and performance – On average, 86% of DSA traffic is incremental. Coverage security – DSA makes sure you don’t miss any relevant queries. Efficiency and time saving – No need to pause or create ads based on available inventory on the website, […]

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