Performance Smart

Order the four steps used to maximize an advertisers investment in RLSA.

QUESTION Order the four steps used to maximize an advertisers investment in RLSA. 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2. Apply the lists to all campaigns and ad groups 3. Adjust bids to maximize ROI 4. Evaluate results and upsell The correct answer is: 4. Evaluate results and upsell Explanation: We will update […]

Which of these customers likely has the highest potential value to bid on when searching for flowers?

QUESTION Which of these customers likely has the highest potential value to bid on when searching for flowers? Customer that abandoned a shopping cart yesterday New visitor to your client’s site Customer that visited a product page last week A visitor that has added products to their wish list The correct answer is: Customer that […]

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

QUESTION Identify when it is appropriate to use target and bid for targeting in the new AdWords experience. A client wants to continue to reach all users searching for their keywords A client wants to test new keywords or direct returning users to a new landing page A client wants to target new audiences A […]

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

QUESTION What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites? Keywords All answers are correct Bids Creatives The correct answer is: All answers are correct Explanation: We will update later. sincerely thank

Explain what “observations” are in the new AdWords experience.

QUESTION Explain what “observations” are in the new AdWords experience. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids Observations narrow the reach of an ad group […]

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

QUESTION RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle. True False The correct answer is: True Explanation: We will update later. sincerely thank

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