What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?

0.0 00 QUESTION What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign? Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with …

At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?

0.0 00 QUESTION At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply? It is impossible to set up such adjustments. …

An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?

0.0 00 QUESTION An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal? A CPA strategy with a weekly budget limitation. A manual bid management strategy. Weekly budget: maximum clicks. …