Yandex Direct Certification

How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?

QUESTION How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC? They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC. They are not used in CTR or CPC calculations for the original keyword. They are not included […]

An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?

QUESTION An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results? Regular keywords always have priority over Dynamic keywords, so the […]

In what order do ads appear in blocks on the search results page?

QUESTION In what order do ads appear in blocks on the search results page? From highest to lowest bids. From highest to lowest combined bid, CTR, and quality coefficient. From highest to lowest combined bid, quality coefficient, and domain karma. The correct answer is: From highest to lowest combined bid, CTR, and quality coefficient. Explanation: […]

Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.

QUESTION Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer. Ad title, landing page URL. Ad title, landing page URL, display link, sitelinks. Ad title, landing page URL, display link. The correct answer is: Ad title, landing page URL, display link. Explanation: We will update later. sincerely thank

Look at the screenshot below. What does it mean if an error sign appears next to your campaign?

QUESTION Look at the screenshot below. What does it mean if an error sign appears next to your campaign? The campaign was deleted, no information is available. The campaign did not pass moderation. The campaign was not loaded from the server. There are problems that will stop the data from being uploaded. The correct answer […]

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