How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

QUESTION

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

A) It uses your conversion history to bid higher when a conversion is more likely.

B) It sets CPC bids as one-tenth the current CPA bid setting.

C) It only allows CPC bids lower than the current CPA bid setting.

D) It bids a static CPC value based on current max. CPC settings.

The correct answer is:

A) It uses your conversion history to bid higher when a conversion is more likely.

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
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How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
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