If someone clicks a TrueView video discovery ad, where do they land?

QUESTION

If someone clicks a TrueView video discovery ad, where do they land?

The video on the YouTube watch page or advertiser’s channel

The advertiser’s YouTube Masthead

The advertiser’s website

The ad’s destination URL

The correct answer is:

The video on the YouTube watch page or advertiser’s channel

If someone clicks a TrueView video discovery ad, where do they land?
Explanation:

Discovery ads always serve one purpose — to encourage users to click and watch. To encourage those behaviors, these ads rely on clever repurposing of two creative elements: the thumbnail and text.

The video plays on the YouTube Watch page or on your channel page.

Where can the ads appear?

On YouTube search results

Alongside related YouTube videos

On the YouTube mobile homepage

Read more here: https://support.google.com/google-ads/answer/2375464

Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.

Read more here: https://support.google.com/displayspecs/answer/6227733?hl=en

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