In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

QUESTION

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Whether or not the ad actually shows

The ad’s position on the page

How quickly your landing page will load once a user clicks on the ad

The design of the ad, including font and color

The correct answer is:

The design of the ad, including font and color

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Explanation:

Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
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Course: Adwords Fundamental

Topic: Make Your Ad Seen

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In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
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