What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

QUESTION

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Without it, the ad will not serve

Without it, the ad will exceed character limits

Without it, the destination URL will not work.

Without it, the placeholder ad title won’t appear.

The correct answer is:

Without it, the ad will exceed character limits

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
Explanation:

If we will only have 1 param without any corresponding value at the keyword level then in the result that ad will not serve , Also in this case the ad will exceeds it’s character limit. .
Additionally if there is no corresponding it will also  result in non functioning of destination URL.
Another important thing is that if that happen then even the title will not appear.

(Visited 1 times, 1 visits today)
What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
Scroll to top