HubSpot Inbound Marketing

When sending email you can segment contacts by their buyer personas. What is a buyer persona?

QUESTION

When sending email you can segment contacts by their buyer personas. What is a buyer persona?

A buyer persona is an actual representation of your customer based on real data.

A buyer persona is a semi-fictional representation of your lead before they become a customer.

A buyer persona is a semi-fictional representation of your ideal customer.

A buyer persona is a tool you use to define your ideal customer.

The correct answer is:

A buyer persona is a semi-fictional representation of your ideal customer.

When sending email you can segment contacts by their buyer personas. What is a buyer persona?
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