Which default traffic source dimensions does Google Analytics report for each website visitor?

QUESTION

Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Medium

Campaign and Ad Content

Campaign and Medium

Source, Medium, Campaign, and Ad Content

The correct answer is:

Source and Medium

Which default traffic source dimensions does Google Analytics report for each website visitor?
Explanation:

Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics.

Tip: Don’t confuse sources with mediums as it often happens. Source is the origin of your traffic. While Medium is a category of a traffic source.

Learn more on the official Google support website.

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