Google Ads Display Advertising

Which is a benefit of using a Lightbox ad?

QUESTION

Which is a benefit of using a Lightbox ad?

You can run it on both the Search and Display Network

There’s no cost for engagement with the ad

You can be charged only for click-throughs

You can use any Display Network targeting method

The correct answer is:

You can use any Display Network targeting method

Which is a benefit of using a Lightbox ad?
Explanations:

Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. They may expand to fill the screen, display videos, or allow people to tap through a set of images. You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad — for instance, by hovering over your ad for two seconds.

Here are some of the benefits of using Lightbox ads:

Connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad — for instance, by hovering over your ad for two seconds.

Captivate your audiences: By using online resources you might already have like videos or catalogs, you can create compelling ads that people can actually explore. For example, you can create an ad that expands to a full-screen canvas, or you can create an ad that plays a video within the page.

Read more here: https://support.google.com/adwords/answer/6379520?hl=en

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