You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

QUESTION

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Conversion

Impression

Cost-per-click

Clickthrough rate

The correct answer is:

Clickthrough rate

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Explanation:

When a click leads to sale or to a desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.

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