You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

QUESTION

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

No, because the purpose of a positioning strategy is to state that your firm is right for some clients but not all clients. This client doesn’t fit the type of client you want to work with, and therefore isn’t going to help you in the long run.

Yes, because when you’re a new agency, it’s okay to take on a few clients that don’t fit within your positioning strategy. You should take this client since they want to work with you.

No, because you shouldn’t take your sales reps word for it. Schedule a call to qualify this prospect.

Yes, because anything that brings revenue into your agency is a good thing.

The correct answer is:

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?
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You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?
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